A few months ago Ferrari got into trouble with the world when allegations surfaced suggesting that the barcode in its logo was subliminal advertising for Marlboro cigarettes; the scuderia's title sponsor.
Ferrari moved quickly to strongly deny the reports but the damage was done and Ferrari had to agree to remove the barcode. Now Ferrari has unveiled a new logo for all its team's attire and car branding for next year, and the easily recognisable barcode representing the team is gone, as promised.
However, Ferrari team principal Stefano Domenicali confirmed that the team name would remain as Scuderia Ferrari Marlboro for 2011 and that the team's current barcode design featured on the car and other team branding areas will remain until the end of this season.
The 2010 logo featuring the controversial barcode
Source: Autosport
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