why is MRC and local races like MSS..etc not getting the sponsors? to answer that question, you guys have to think like sponsors. any marketing people here?
if you own a company.. and a racer comes up to you and asks you for money to go racing. will you just give him the money, some stickers and forget about it for the rest of the year? if thats what you're doing, its called charity. But relationships between a racer and a company that sponsors him is a business decision. In business, everyone has to make something. Not just the racer, but the company that gives him the money. So what does your company stand to gain by giving money to this racer?
It all depends on who is the racer, what is the team all about, where they are racing..
A sponsor basically wants branding, and exposure. Best of all, all this branding and exposure must actually be seen somehow by people it considers its target market. people who will buy his products or services for example.
if you think hard about it from the sponsors viewpoint, you'll probably start to understand why the situation today is the way it is.
if you own a company.. and a racer comes up to you and asks you for money to go racing. will you just give him the money, some stickers and forget about it for the rest of the year? if thats what you're doing, its called charity. But relationships between a racer and a company that sponsors him is a business decision. In business, everyone has to make something. Not just the racer, but the company that gives him the money. So what does your company stand to gain by giving money to this racer?
It all depends on who is the racer, what is the team all about, where they are racing..
A sponsor basically wants branding, and exposure. Best of all, all this branding and exposure must actually be seen somehow by people it considers its target market. people who will buy his products or services for example.
if you think hard about it from the sponsors viewpoint, you'll probably start to understand why the situation today is the way it is.