That is because BF Goodrich tyres are owned by Michelin or like Barum and Viking own by Conti, or Firestone by Bridgestone and Nitto and Silverstone by Toyo. The confusing one is Dunlop. Brand is owned by Conti in Malaysia, SG and Brunei, owned by Sumitomo in Japan, Latin America, Asia and Africa and owned by Goodyear in North America, Europe, Australia and New Zealand.....lol
Like Passenger car tyres having Eco, Entry, HP, UHP, Max, Extreme, Semi and Full slicks, off road used to be M/T(Mud), A/T(All) and H/T(Highway) but these tyres very noisy so they came out with SUV tyres for tarmac. The few I know is Yokohama Geolandar SUV, Goodyear Efficient Grip SUV and Michelin Latitude Tour.
The one I am using seems to be an improved version of the older Wrangler HP. To me is like a cross between the Quieter Efficientgrip SUV tyres and tougher older Wrangler to get the best of both worlds....lol