Perusahaan Otomobil Kedua Sdn Bhd’s (Perodua) sale of its latest model, Myvi, has far surpassed its initial expectations and has been selling like hot cakes since its rollout in April.
A company source says it has sold an average of 10,188 units of the Myvi per month, far exceeding its original monthly target of 4,800 units.
He tells FinancialDaily that from April to July 6, Myvi sales have hit 40,751 units in total or 3,578 in April, 14,451 in May, 20,766 in June and about 2,000 units this month.
In May, not long after its launch, Perodua managing director Hafiz Syed Abu Bakar had hoped the Myvi would account for 27% of its total sales.
It would appear that within the first four months, the company has nearly achieved its whole year target.
Earlier indications had been good, with the company having had bookings for over 5,000 units prior to the May launch.
“It would appear that Myvi is meeting the need in the market that carmakers had not fulfilled earlier,” says an industry player.
Perodua makes five variants of the Myvi: the 1.0 litre manual, the 1.3 litre manual, the 1.3 litre automatic standard, the 1.3 litre manual premium and the 1.3 litre automatic premium.
Out of the five, said the source, the most popular variant was the 1.3 litre automatic premium, which has posted 16,531 units or 41% of total units sold thus far.
“The least bookings have been for the 1.0 litre manual, of which 2,740 units or 7% of total sales have been sold,” added the source.
The success of the Myvi has also seen it overtake Perodua’s previous hot seller, the Kancil.
“So far, the Kancil has been the flagship but, for the time being, the Myvi is on the top,” said the source.
The source added that due to the strong demand for the Myvi, there was now a waiting list for the car, with “a maximum of six months” at the most.
The Myvi, which is priced between RM41,200 and RM51,300, marked Perodua’s foray into a more competitive engine capacity segment, which has long been dominated by national car rival Proton with its Satria and Iswara models.
It would appear Proton’s latest model, Savvy, has not had any significant impact on the sale of Myvi, as seen from the strong demand, which could significantly boost sales of vehicles in the country and Perodua’s market share this year.
The Malaysia Automotive Association expects total vehicle sales to hit a record half a million unit-mark this year compared with 487,605 units sold last year.
Last year, Malaysia continued to be the biggest passenger car market in Asean with 380,568 units sold, compared with Thailand’s 209,110 units.
Thailand led in terms of total vehicles sold in the region with 626,026 units, boosted by pickup trucks that are popular in the northern neighbour.
A company source says it has sold an average of 10,188 units of the Myvi per month, far exceeding its original monthly target of 4,800 units.
He tells FinancialDaily that from April to July 6, Myvi sales have hit 40,751 units in total or 3,578 in April, 14,451 in May, 20,766 in June and about 2,000 units this month.
In May, not long after its launch, Perodua managing director Hafiz Syed Abu Bakar had hoped the Myvi would account for 27% of its total sales.
It would appear that within the first four months, the company has nearly achieved its whole year target.
Earlier indications had been good, with the company having had bookings for over 5,000 units prior to the May launch.
“It would appear that Myvi is meeting the need in the market that carmakers had not fulfilled earlier,” says an industry player.
Perodua makes five variants of the Myvi: the 1.0 litre manual, the 1.3 litre manual, the 1.3 litre automatic standard, the 1.3 litre manual premium and the 1.3 litre automatic premium.
Out of the five, said the source, the most popular variant was the 1.3 litre automatic premium, which has posted 16,531 units or 41% of total units sold thus far.
“The least bookings have been for the 1.0 litre manual, of which 2,740 units or 7% of total sales have been sold,” added the source.
The success of the Myvi has also seen it overtake Perodua’s previous hot seller, the Kancil.
“So far, the Kancil has been the flagship but, for the time being, the Myvi is on the top,” said the source.
The source added that due to the strong demand for the Myvi, there was now a waiting list for the car, with “a maximum of six months” at the most.
The Myvi, which is priced between RM41,200 and RM51,300, marked Perodua’s foray into a more competitive engine capacity segment, which has long been dominated by national car rival Proton with its Satria and Iswara models.
It would appear Proton’s latest model, Savvy, has not had any significant impact on the sale of Myvi, as seen from the strong demand, which could significantly boost sales of vehicles in the country and Perodua’s market share this year.
The Malaysia Automotive Association expects total vehicle sales to hit a record half a million unit-mark this year compared with 487,605 units sold last year.
Last year, Malaysia continued to be the biggest passenger car market in Asean with 380,568 units sold, compared with Thailand’s 209,110 units.
Thailand led in terms of total vehicles sold in the region with 626,026 units, boosted by pickup trucks that are popular in the northern neighbour.
