Design students splash their creativity on the New Toyota Vios

Tom

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Tom

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Campaign looks for most creative expression of the “My Design. My Pride” theme to celebrate the upcoming launch of the all-new Toyota Vios. Shah Alam, 3 October 2007 – UMW Toyota Motor Sdn Bhd is pleased to announce the “My Design. My Pride” campaign to celebrate the upcoming launch of the all-new Toyota Vios. To kick-start the campaign, the company is engaging six art colleges around Malaysia to take part in painting competition over a life size fiberglass mould in the form of the soon to be launched all-new Toyota Vios</p><p>&nbsp;<img border="0" src="//www.zerotohundred.com/news/october/vios/LUCT1.JPG" width="500" height="332"></p><p>The painting competition presents a chance for students from participating colleges to express their ideas through a three dimensional painting concept. Students will have a free hand at coming up with their interpretation of the “My Design. My Pride” campaign. <br><br>“At Toyota, we continuously look at new ideas to express our products to the general public. “My Design. My Pride” campaign was developed to celebrate the all-new Toyota Vios which represents our pride in automotive innovation. The overall campaign is created to engage our target audience and the general public to share our pride,” said Tn Hj Aminar Rashid Salleh, Executive Director of UMW Toyota Motor.</p><p><img border="0" src="//www.zerotohundred.com/news/october/vios/Dasein1.jpg" width="500" height="375"></p><p>The art college competition will see six fiberglass moulds developed in the form of the upcoming Toyota Vios. These moulds will be delivered to the participating colleges that have been selected to participate. Colleges that have been selected comprise <br>LimKokWing University of Creative Technology in Putrajaya, The One Academy, Malaysian Institute of Art and Dasein Academy of Art, which are based in Kuala Lumpur. Also participating in the competition are University Teknologi Mara in Shah Alam and Equator Academy of Art in Penang. <br><br>Results of the competition will be announced after the official launch event of the all-new Toyota Vios. <br><br>The “My Design. My Pride” campaign is also extended to the general public through the online design contest at Toyota. The online competition is designed to engage the website visitors to utilise an online design tool that allows them to create their own expression of style, design and colour for the all-new Toyota Vios.<br><br>“My Design. My Pride” campaign was created to reflect the automotive innovation surrounding the development of the all-new Toyota Vios. The campaign is attributed to the global standards that the all-new Toyota Vios has achieved as the model range was previously designed for Asian Markets. </p><p><b>About UMW Toyota Motor Sdn. Bhd.</b><br><br>UMW Toyota Motor Sdn Bhd, is a joint-venture between UMW Holdings Berhad and Japan's Toyota Motor Corporation and Toyota Tsusho Corporation. It is primarily engaged in the assembly, marketing and distribution of Toyota and marketing and distribution of Lexus brands. <br>Excluding national makes, UMW Toyota Motor leads in the combined sales of passenger cars, commercial vehicles and four-wheel drives in Malaysia. Well-known models under its banner are Toyota Camry, Corolla Altis, Vios, Fortuner, Hilux, Avanza and Innova.<br><br>The Toyota Guiding Principles, based on the thoughts of its founder, steers the company’s actions towards upholding its role as a responsible corporate citizen. Toyota’s philosophy of improving the quality of life and contributing to the society where they operate their business is exemplified through innovative products and services, building and maintaining sound relationships with customers; business partners and employees, the preservation of the environment and honouring the language, law and culture of the society they live in.</p>
 

rusifiz

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rusifiz

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nice campaign by toyota.. but not wide enough in my opinion..

wonder how the outcome of the painting will looks like... hopefully nice..
 

boy dtn

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boy dtn

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:hmmmm2: :party: this new VIOS already have in singapore if i not mistaken..front look like CAMRY..very beautiful
and elegance..i want the front bumper convert to my vios..nyum nyum:burnout:
 

ayumiboa

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ayumiboa

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Cool!! Great design!!
 

boy dtn

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boy dtn

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i think still aroud 75k-85k...good price for good car...get the feeling bro..
 

skazareth

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skazareth

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if not mistaken laa..i saw many of Vios in Phuket since June.. and i am very sure the tag shows "VIOS". it has the same design with wht in this pic. (sadly i didnt take a pic of vios in phuket). also...i think this vios has different name as it may vary depend on country, is it? bcs vios in phuket also looks like Toyota Belta..

i dunno...